There’s nothing new under the sun. What’s new is actually old and has been used and reused ad nauseam. Nowadays, we no longer invent originals, we introduce pre-existent relics—which is a tautology, a constant repetition. The compulsive desire to repeat is the relentless reality we live in. It minimizes agitation in the hopes of molding a story that leads to a novel way of living (and dressing).

"GATEWAY"

"PAM’s new collection finds hidden entries and new approaches like light would find a crack, flowing through established paths and new topologies with an open mind and unused map.

Featuring the photography of Nick Sethi (drop 1) and type and graphic explorations from MEZ Afram (drop 2), ‘Gateway’ pairs P.A.M. signatures with new shapes and unexplored territories, a clear view of an unknown path."

SA06: Blue Carbon Systems

SA06 is a case study and exploration into blue carbon; carbon captured by the world's ocean and coastal ecosystems. In this collection we focus on the world of macroalgae, more commonly know as seaweed, and it’simportance as a natural resource as well as it’s potential as a biomaterial, presented as an exhibition, printed essay, and a series of products.

Études is a Paris-based brand that expresses itself through various types of media—ranging from men's fashion all the way to book publishing. By occasioning collaborations between talents from diverse artistic backgrounds, Études acts as a driving force and reflection of the contemporary landscape. Its vision results from an ever-evolving union between cultures, methods, and references.

Spring / Summer 2024 · Respect Nature / Utilise Technology

Maharishi celebrates its 30th anniversary, which serendipitously coincides with the Lunar Year of the Wood Dragon. Narratives and artworks seen throughout the collection symbolise flexibility, strength and resilience as capsules explore the synergy between nature and technology, celebrating their harmonious coexistence.

Imagery of Bamboo also holds auspicious significance, aligning with the Feng Shui symbols associated with prosperity and good fortune. Original Snopants®, sweats, and various iterations of the MA-1 Flight Jacket showcase intricate embroidery of mythological creatures in unison with bamboo structures, honouring the Zodiac and Lunar calendars.