THE 032c READYTOWEAR AUTUMN/WINTER 2023/2024 COLLECTION IS ABOUT NON-LINEAR EXPRESSION – OF TIME AND LEGACY, MATERIALS AND DESIGN, MEMORY AND DESIRE.

Each generation rebels against the last. We grow into ourselves by means of refusal, adversaries of our precedents. If “destiny” means a predetermined outcome, something inevitable, then its children seek the opposite, fashioning themselves as uncertainty. As rebellious teens, destiny’s progeny stay out late with change. They fall in love with accident and fall out with absolutes. They refuse the idea of a life lived in a straight line, going forward by going back, doing by undoing, advancing by hovering in place
above an abyss. In contradiction, they create themselves.

POP AW23
Our fall collection is about celebrate our 10th year of being in business. Designing this collection we’ve looked back on past seasons and included works of artists we’ve worked with before and who we are proud to call our friends. Expect pieces with work from the likes of Rop van Mierlo, Piet Parra, Floor van het Nederend, Delta & Joost Swarte.

2023 Spring / Summer

Life in the Forest with Utility

We strive to fuse the everyday wear with utility wear by adopting the function of the outdoor products.
We give the significance to each item which has the comfortable fitting and neutral color variation.
Under the original concept of White Mountaineering, outdoor in everyday life, we present the potential of the product.
For this collection, we have GORE-TEX as always and our original 3 layered fabric with the same quality. We also made our original fabric with linen/ramie and check jacquard with cotton/polyester which is light and soft.
By putting them into the suitable designs, we create this collection.